Privacy Policy

1. Introduction

Invisalign Ascend is a trading name of Southwest Leads Limited ("we", "us", or "our"), a company registered in England and Wales. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

We may collect the following types of information:

Personal Information: When you fill in a contact form, book a strategy call, or otherwise interact with our services, we may collect your name, email address, telephone number, dental practice name, and any additional information you choose to provide in your message.

Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information helps us understand how our website is used and improve our services.

Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and schedule strategy calls
• To provide, maintain, and improve our services
• To send you relevant communications about our services, where you have consented to receive them
• To analyse website usage and improve user experience
• To comply with legal obligations and protect our legitimate interests
• To detect, prevent, and address technical issues or fraudulent activity

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract
• Legitimate Interests: Where processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share your data with trusted third-party service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements
• Legal Requirements: We may disclose your information where required by law, regulation, or legal process
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Contact form submissions and booking requests are retained for a period of 24 months from the date of submission, after which they are securely deleted.

7. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party websites you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: